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Boulder B-cycle introduces new passes and rider benefits following record-breaking 2015 season

by Kevin Bell | Jan 12, 2016

Boulder, CO—Having nearly doubled the usage of its bikes over the 2014 season, Boulder B-cycle, Boulder’s nonprofit bike share program, is set to introduce new ways for locals and visitors to use its system in 2016.  Starting January 1st, Boulder B-cycle will make two new pass types available and add additional benefits for existing annual members.

Based on rider feedback from a recent survey and focus groups, Boulder B-cycle will introduce the People’s Pedaler, an $11 auto-renewing monthly pass that includes an unlimited number of 30 minute trips, and the Casual Cruiser, a free pass allowing riders to pay only for what they use—$3 per half hour per trip. Both passes will allow riders fast access to bikes using an RFID card.

Additionally, Boulder B-cycle is increasing the free trip period allotted to annual passes, now known as Republic Riders, from 30 to 60 minutes. The $8 24-hour pass, available at any Boulder B-cycle kiosk, will remain unchanged apart from a new name—The Day Tripper.

From James Waddell, Executive Director of Boulder B-cycle: “We’ve always believed that getting from A to B should be both easy and fun. We’re always looking for ways to make bike sharing more accessible for everyone in Boulder—locals and visitors alike. We’re very excited to introduce these new pass options in order to meet the needs of even larger segment of the Boulder population. We strongly believe that by providing more ways to use B-cycles, even more people will be encouraged to try bike sharing and realize that it’s okay to have fun on their way to work, school, errands or meals.”

Boulder B-cycle is on track to see nearly 85,000 trips in 2015, up from just over 43,000 in 2014. The program will continue to expand in 2016, with new stations at the Boulder Junction transit center and 28th & Mapleton scheduled for installation in January.

About Boulder B-cycle

Boulder B-cycle is a 501(c)(3) nonprofit organization dedicated to providing a transportation method that is green, cost-efficient and fun through the implementation of a bike-sharing program in Boulder. The system serves locals and visitors alike with a network of 39 stations and 275 bikes.

About Kaiser Permanente Colorado

Kaiser Permanente Colorado, presenting sponsor of Boulder B-cycle is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Colorado residents for 45 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 565,000 members through 28 medical offices and a network of affiliated hospitals and physicians. For more Kaiser Permanente news, visit kp.org/share or follow us on Twitter @kpcolorado or facebook.com/kpcolorado.

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Contact 

To learn more about this program please contact
Kevin Bell, Marketing and Communications Manager
3601 Arapahoe Ave #D-179
Boulder, CO 80303
Phone: 303-532-4412 x1
kbell@boulderbcycle.org

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